Latest Articles

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How Effective is Your Advertising?

Chances are you’re advertising your trade business in a paper directory or a newspaper. You’re likely getting phone calls and ultimately jobs. Getting work from your advertising doesn’t mean that it’s effective though! Do...

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How Much Did Your Last Job Make You?

Do you know how much you earned out of your last job? For a surprising number of tradies the answer to that question is no. It’s not just a matter of gross profit either!...

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Why You Need an Email List

Email lists are a powerful means of marketing your business in the internet age. No I don’t mean spam! Internet entrepreneurs swear by the power of email lists and they don’t just work for...

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Why You Should Write Your Own Website

Sure you’re a tradesman or tradeswoman. You know nothing about building websites, that’s not what you do. Despite that there are some very good reasons why you should write your own website. By “write...

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Social Media for Tradesmen

Social Media is the new frontier of marketing your business and it’s not just limited to online businesses. Your trade business can leverage the power of social media to gain new leads and convert...